Top 10 reasons to own a franking machine
Added: 18/08/2010 Reporter: Peter James
Neopost UK have recently released a very interesting list of reasons why customers may want to buy one of there franking machines. The list is structured in a kind of top 10 and includes information about savings that can be made and security enhancements that are received by using a Neopost franking machine.
Of course many of these features are also available on competitors franking machines but it is great to see a manufacturer put in one place a succinct list that can easily be used by the customer to decide whether they want or need to buy a product.
So at number ten we have security.
10. Maximum security
A franking machine is a secure way to pay for postage. The machine can be fully locked and is pin protected, so only authorised users can use it. You can also print reports to check usage and get an overview of your mailing activity.
Coming in a number nine is a professional look and feel.
9. Professional looking business mail
Franking your mail is an easy way to portray a more professional company image. Every invoice, statement, proposal and letter you send is a key customer communication. You can include your company name and logo, and create not only consistency but also reinforce your brand with every item of post you send.
At number eight, its always a winner, its free advertising.
8. Increase revenue with free advertising on every envelope
A franking machine is a great tool to communicate your sales messages to customers. You can add advertising slogans or promotional offers onto every envelope to generate extra revenue and increase brand awareness.
Here comes number seven... correct price.
7. Correct price: first time, every time
Franking Machines have integrated scales for easy pricing of mail. Neopost's rate wizard automatically calculates the correct price of each item so you don't have to. Eliminate the risk of under-stamping and passing surcharges onto customers, or over-stamping and incurring unnecessary costs.
At six it's hassle-free rate changes.
6. Hassle-free postal rate changes
It is easy to keep up to date with the latest postal rates. Rates are simply downloaded directly to the franking machine and automatically change on the correct date, ensuring the correct postal rates are used.
Coming in, and reaching the top five, its 24/7 recrediting.
5. Postal re-crediting available 24/7
You can re-credit your franking machine with postage 24 hours a day, 365 days a year, meaning that you will never again run out of postage in the middle of a mail run. Neopost also provides online re-crediting services.
Look out for number four, its monitoring.
4. Monitor, track and control postal expenditure online
Neopost customers enjoy a free online account called myneopost which includes an accounting and reporting feature to track postal costs. The myneopost account is unique to Neopost and provides you with comprehensive information about your postage expenses and allows you to manage your postal budget more effectively. Data can also be exported into Excel format, manipulated to identify trends and used in company reports
Into the three, keep it clean.
3. Cleanse your mailing lists for free
Franking machine users can include an External Return Address (ERA) on all items of mail, allowing mailing lists to be cleansed for free as all undeliverable mail is returned by the Royal Mail, free of charge.
Nearly there, missing out at the number two spot, its improved cashflow.
2. Improve your cashflow and make your business more efficient
Franking offers the most efficient means to streamline your mailroom operations and enhance productivity. By ensuring there are no delays to the processing of your mail, like running out of stamps, you can improve cash flow and avoid financial delays.
And now, at number one we have huge cost savings.
1. Save up to 32% on your mail!
Mail is cheaper if you frank it rather than stamp it! Franking machine users receive a discount off every item of mail sent:
- Save at least 5p on every 1st Class Letter you send
- Save at least 7p on every 2nd Class Letter you send
- Save at least 16p on every 1st Class large letter.
- Save at least 11p on every 2nd Class large letter.
- Save up to 94p on every 2kg Parcel you send
(all April 2010 prices)
The discounts don't stop there! By formatting mail to be read and validated by Royal Mail's automated sorting technology, your business could be entitled to postal discounts of up to 32% off your standard mailing costs. All Royal Mail discounts are easily accessible via a franking machine.
