La Post enter mobile phone market
Added: 27/08/2010 Reporter: Peter James
France's La Post today went public with their plans to provide a branded mobile phone service, working together with SFR.
The Board of Directors of La Poste Group announced that they have authorized the company to go public with SFR in exclusive talks to form a mobile telephony offer under the La Post brand. They went on to say that this partnership is based on values of trust, simplicity, transparency and accessibility. The joint venture will be majority owned by La Poste but the partnership will benefit greatly from the know-how of SFR, a major player in telephony in France.
La Post and SFR have the ambition to develop a mobile phone offering for pre-paid and contract.
The target set by the board of directors of La Poste Group is to conclude definitive agreements as soon as possible.
